A new product line was announced on June 24, 1994, while The Lion King was being privately screened. Disney wanted to "add to the Lion King synergy of book, products, video, theme park units and recording sales" by making an animated storybook available by the 1994 Christmas shopping season.
The company began to cross-market the property throughout its Walt Disney Attractions, Buena Vista Television, Buena Vista Home Video, Walt Disney Records, and Disney Theatrical Productions divisions. Its merchandise sold well through the Disney Store and Disney's mail order catalog, and their product licensees had an increase in sales. Free Download Games For Pc Full Version Fifa 2012 Centro Comerciales Dĭisney's 1994 animated film The Lion King won multiple awards and garnered financial success.
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